On to the Next one

Now how great of him to come out with this song right on New Year.. Making it a great anthem for 2010.
Anyway, I'm having a really hard time understanding the concept of this video. It's scary, creative and weird all at the same time. Which is something that I would love but I'm not getting it. Absolutely love the song tho.
Check it out and let me know what your thoughts on this video