On to the Next one

Now how great of him to come out with this song right on New Year.. Making it a great anthem for 2010.
Anyway, I'm having a really hard time understanding the concept of this video. It's scary, creative and weird all at the same time. Which is something that I would love but I'm not getting it. Absolutely love the song tho.
Check it out and let me know what your thoughts on this video

My Big Bro

“I’m a mirror.. If you’re cool with me, I’m cool with you, and the exchange starts. What you see is what you reflect. If you don’t like what you see, then you’ve done something. If I’m standoffish, that’s because you are.”  - jay